BLOGS
Digital Marketer In Kollam
New trend which has occurring or published in digital marketing in Kerala ?
AI-Powered Content & Personalization:
Businesses are increasingly using AI tools like Chat-GPT and Jasper to generate content, automate customer interactions, and deliver hyper-personalized experiences on social media. Tools like Reface and D-ID are used to animate baby faces or create talking avatars with trending audio. These go viral because they’re cute, funny, and emotionally engaging. AI tools recreate iconic movie scenes or posters with a twist—like inserting your face or local references. Malayalam movie dialogues are especially popular in Kerala reels, often paired with AI-generated visuals for nostalgia or humor. Virtual influencers and avatars are being used for product endorsements—especially in fashion, tech, and food. Reels under 60 seconds with AI-enhanced visuals are outperforming traditional ads.
Short-Form Video Dominance:
The dominance of short-form video has significantly transformed Kerala’s digital marketing sector, with platforms like Instagram Reels, YouTube Shorts, and Facebook Reels driving massive engagement through their highly shareable, mobile-friendly formats. Brands and creators across the state are increasingly turning to short videos to boost visibility, often opting for content in Malayalam to resonate with local audiences. This shift has sparked a surge in regional storytelling, humorous skits, and influencer collaborations, especially with micro-influencers who effectively promote products and events in culturally relevant ways. Businesses are also embracing hyper-local marketing strategies—such as geo-targeted content showcasing local dishes or events—to directly connect with specific communities in cities like Kochi and Thrissur. Moreover, short-form videos now play a key role in social commerce, integrating features like shoppable tags and WhatsApp links to swiftly convert viewers into customers. With predictions pointing to short videos making up 90% of Kerala’s social media content by 2026, it’s clear that this trend has evolved into a powerful marketing transformation.
Hyper-Local & Malayalam Content:
Kerala’s digital marketing is changing fast, and one big trend is using Malayalam and local content to connect better with people. Companies now focus on simple things like adding Malayalam words to their Google listings and using place-based searches like “tea shop near Thrissur” to attract nearby customers. Many businesses are creating ads, videos, and posts in Malayalam so people feel more connected. Some even make their websites in both English and Malayalam to reach a wider group. On social media, ads are now targeted to small areas—sometimes just a few kilometers wide—to reach the exact audience. Working with local influencers who speak Malayalam also helps build trust. Fun, short videos in Malayalam are very popular too, often using local jokes and trends. During festivals like Onam or Vishu, brands run special campaigns to stay connected with Kerala’s culture. Another smart idea is getting customers to share their own photos, reviews, or videos in Malayalam—this makes marketing feel more real and personal. Altogether, it’s a smart shift: instead of general ads, Kerala brands are now focusing on local stories, language, and everyday life to make their message more meaningful.
Social Commerce Boom:
The rise of social commerce is changing how businesses in Kerala do digital marketing. Instead of just advertising on platforms like Instagram and Facebook, many sellers now use these apps to sell products directly. They even host live video sessions to show products, answer questions, and help people buy quickly. To connect with local audiences, businesses are creating content in Malayalam and teaming up with popular local influencers. Short videos—like Instagram Reels and YouTube Shorts—are also being used to give quick product demos and reviews. Some brands use smart tools to study people’s online behavior and show them products they’re more likely to want. Local shops also use ads that target only people nearby—for example, a store in Kozhikode might show special offers just to those living close by. All these ideas make shopping more fun, personal, and easy. People in Kerala trust brands more when they see familiar faces, local language, and nearby sellers. That’s why social commerce is helping businesses grow—it’s about selling not just online, but in a way that feels close to home.
Mobile-First Marketing:
In Kerala, mobile-first marketing has become very popular because most people use smartphones. Companies now make sure their websites work well on mobile devices—they load fast, are easy to read, and simple to use. They also try to appear in local search results, like when someone searches for a nearby restaurant or store. WhatsApp is widely used, so businesses send messages, give support, and share offers directly through it. Short videos on platforms like Instagram Reels and YouTube Shorts are a big hit, so brands create fun and quick videos to catch attention. With voice searches increasing, especially in Malayalam, companies are adjusting their content to match how people speak naturally. Many have their own apps and use them to send reminders or give special deals. On social media, ads are now made to look good on phones, and content in Malayalam is used to connect better with local audiences. In short, Kerala’s businesses are focusing on making everything mobile-friendly, local, and easy to use, which helps them reach more people and stay competitive.
Voice Search & Local SEO:
In Kerala, digital marketers are using new ways to help businesses reach more local customers through voice search and local SEO. With more people using smartphones and voice assistants, businesses now use simple, natural questions like “Which is the best resort in Munnar?” instead of short keywords. They create clear answers on websites so voice assistants can find them easily. They also make sure websites load quickly and work well on phones. On the local SEO side, businesses keep their Google profile updated with correct information and photos so they show up when people search for nearby places like “Ayurvedic centers near me.” They also write content focused on specific areas like “Top houseboats in Alleppey” to attract local visitors. By partnering with other Kerala-based blogs and directories, they build trust online. When voice search and local SEO are used together—like asking “best digital marketing agency in Kochi”—they work even better. This is very useful in Kerala’s tourism and retail sectors, where people often search for quick answers while traveling or shopping. All of these strategies make it easier for customers to find and trust local businesses